adidas Brands Expert Advice

Every great story has a beginning. This one started in a small town in Bavaria, Germany. After starting out in his mother’s wash kitchen, Adi Dassler registered the ‘Gebrüder Dassler Schuhfabrik’ in 1924 and embarked on his mission to provide athletes with the best possible equipment. Gold medals in Amsterdam (1928, Lina Radke) and Berlin were first rewards and milestones – and only the start of our story. On August 18, 1949, Adi Dassler started over again at the age of 49, registered the ‘Adi Dassler adidas Sportschuhfabrik’ and set to work with 47 employees in the small town of Herzogenaurach. In the same year, he registered a shoe that included the registration of the soon-to-become-famous adidas 3-Stripes. From humble beginnings to a global success story – which was accelerated by a miracle. From Herzogenaurach to the world: the 3-Stripes kept expanding to more and more sports throughout the years. This is reflected in the broad range of athletes who trust adidas to make them better.